LEADERSHIP SARATOGA CLASS PROJECTS

2019

CAFFE LENA During a recent major capital improvement project, the Caffe added a multi camera, high defintion video system to capture and stream live performances for audiences around the world. This also documents performances so they can later be used in educational and entertainment purposes. The project team will work with the Caffe to develop strategy to grow the online audience, assist in research to develop appropriate business model, locate potential pre-show and intermission content, as well as marketing materials to share the message of this new avenue of viewing Caffe performances.

HABITAT FOR HUMANITY Through a partnership with the Saratoga Builder's Association, and BOCES, Habitat has committed to building a Tiny House. The Tiny House will be on display and highlighted during the 2019 Showcase of Homes. The project team will work with Habitat to find ways to promote the Tiny House prior to the Showcase to raise awareness of all three organizations as well as the use of Tiny Houses as an affordable housing option.

HOME MADE THEATER On the cusp of their 35th anniversary (2019-2020) and a new strategic plan with a goal of having the theater become known as a "Center for Live Theater", the project team will work with HMT to support these efforts. They will develop brand awareness strategies to increase presence in the region. By exploring unique ways to bring populations to the theater who might otherwise experience barriers, they will increase attendance as well as impact in the County. They will suggest ideas, events, and projects that could leverage the 35th anniversary including making initial steps to find unexpected collaborative community partners with whom they could work with to create the programming for the anniversary season.

MECHANICVILLE AREA COMMUNITY SERVICES CENTER (MACSC) In 2019, the organization will celebrate their 50th anniversary. The project team will work to assist the center with sharing their story of the last 50 years with the community. An overall communications strategy including avenues of delivery will be researched and executed.

2018

THE CHILDREN'S MUSEUM AT SARATOGA - At a time when the Museum has come under new leadership with a new Executive Director, expanded its space and added programming, and has added technology to aide in how the Museum functions, an overhaul of the Membership and Marketing is timely. The project team will work to evaluate the existing systems and structures, assess new opportunities in the community and design and create a new Membership structure that benefits the community. This will be enhanced with marketing and collateral materials the Museum will use going forward to include; a short video, website updates, branded outdoor signage, a social media plan and printed materials. 

THE GALWAY PUBLIC LIBRARY - The community is preparing to build a new library which many view as a community center. The project team will work to find ways to engage the Galway community and beyond, understand the needs and wants for usage, find opportunities to engage and educate the community and create supporting materials for the library to use to continue ongoing community dialogue and connections.

SOUTHERN SARATOGA YMCA - The team will research, design and implement a low ropes course in the trail system recently created on the Y's property, with a focus on young children as the main user group. They will also research, design and implement a labryinth for users on grounds off of the trail. If time permits, they will restore existing wellness stops along the trail, making improvements and adding signage for users to understand how the stops can be used.

THE WILTON FOOD PANTRY - Research the community and find avenues to connect with additional people in the community who could benefit from the services they offer as well as connecting with volunteers who would work with the organization. This could include community events, promotional materials, presentations to civic or faith groups or other ideas the project team provides.

2017

GRANT COTTAGE - Assess the current marketing strategies and materials being used. Develop a plan to increase the awareness, outreach and visitation of this National Historic Site. Develop a marketing strategy for a variety of targeted audiences and corresponding materials. An increase in membership of the Friends of Ulysses S. Grant Cottage is another goal based on the increased awareness. 

RAIS (Recovery Advocacy In Saratoga) - In conjunction with the Prevention Council, the umbrella organization for RAIS, create a brand and identify collaborative partnerships throughout the Saratoga County community. This is intended to increase visibility of both the positive side of Recovery as well as the awareness of RAIS for those effected by Recovery. This project will also assist with the visibility of the yet to be constructed Recovery Community Center.

SARATOGA REGIONAL YMCA - The development of a corporate and non-profit teambuilding component for the Y's new Outdoor Center Project. This includes the structure of the programs that might be available, research about other similar projects created by other organizations and the marketing strategy required to share this opportunity with the community.

WELLSPRING- A feasibility study, investigating the intersection of business, education and human services sector, to determine if our community is interested in and willing and able to support a program to prepare and place women in non-traditional employment roles.

2016

BIG BROTHERS BIG SISTERS – An awareness project to showcase the services offered in Saratoga County, provide opportunity for Saratoga County businesses to get involved with the organization and further promote the new national campaign "StartUp Something". Specifically focusing on the STEM and STEAM interests of many of the children who are served, the team will create connections with schools and businesses to assist in educating them about these industries. Specific measurables include; creating targeted media plan, design of promotional materials, organizing and hosting at least one open house with an area business and creation of a pilot program for StartUp Something.

MOREAU COMMUNITY CENTER – Assist with the creation and implimentation of a volunteer manual that will include:  standardized volunteer application forms, confidentiality forms, training materials, training schedules, effective tracking tools, enhanced volunteer recruitment, etc. The manual will cover the myriad of different volunteer types within the organization, will define job descriptions and help to match skills and interests to opportunities. Additionally, promotional materials to help recruit volunteers will be made in tandem with the manual.

SARATOGA COUNTY EMS COUNCIL – Through education and awareness, this project aims to better inform the communities in the County about the 13 EMS stations and the services they can provide. Measurable goals include; scripting and creation of an awareness video, organization and execution of a variety of community meetings including a meeting of the Board of Supervisors to share the video and other community role out to identify ways to connect the organizations and the municipalities that they serve. 

SARATOGA FOUNDATION FOR INNOVATIVE LEARNING- This project will assist the organization by having the group act in an advisory capacity to streamline, grow, enhance and expand the awareness of SFIL, the fundraising events and strategies both short and long term and evaluate opportunities and make suggestions for educating the board of directors and improving their governance through suggested orientations or ongoing trainings. 

2015

AIM SERVICES – Research, design and implement an awareness/marketing campaign to enhance AIM’s exposure and ability to develop additional programming for those with challenges in our community. Created a promotional video, community leaders breakfast series and developed a marketing position.

BROOKSIDE MUSEUM – Assisting the organization to step from hosting occasional events to turning Brookside into an event destination.  By doing so, Brookside utilizes one of its greatest assets – its building and grounds – to build an entrepurnurial enterprise that will bring people to the property. Most importantly, Destination: Brookside will contribute to the goal of generating revenue to support programs and efforts to preserve our rich county heritage.

FRANKLIN COMMUNITY CENTER – Assist with the creation and implimentation of a volunteer manual that will include:  standardized volunteer application forms, confidentiality forms, training materials, training schedules, effective tracking tools, etc. The manual will cover the myriad of different volunteer types within the organization and will be launched in tandem with the expansion of the organization's food pantry.

SARATOGA ROWING ASSOCIATION - Research and develop, based on other regional and national rowing associations and regetta events, a sponsorship and marketing plan for the regattas and the association - both for the community at large as well as the specific rowing community including; establishing some cornerstone sponsors, and creating a job description for a future director of marketing and PR for the organization.

2014

Domestic Violence Rape Crisis Services of Saratoga County - worked with an existing DVD used to facilitate discussion about sexual assault and rape and though several focus groups with multiple demographic types, developed a facilitators guide to enable additional volunteers to be able to present the information. Additionally, made a shorter version of the video with accompaning guide.

Friends of Saratoga Battlefield - Worked with Board and Park Staff to create a marketing and fundraising plan to appropriately sign and design the Sword Surrender Site. Upon completion, the group committed to acting as the volunteer fundraising committee to put their plan into action.

New Meadow Preschool - With a goal of increasing enrollment of neuro typical children in the early part of the school year, the group analyzed their marketing plan, materials, outreach and current strategies and developed new to help the school acheive their goals.

Saratoga Bridges - An intensive research and analysis project, working with organizations, schools and other focus groups to determine if there is a need for an Autism Resource Center in Saratoga County.

1990

Saratoga Saturday Night Live

At-risk Youth skit

Family Feud

Leadership Saratoga Video